Every day, millions of people turn to search engines to look for the information about the products and services they want to buy. Similarly, every business, large or small, wants to rank high in search engines to attract those people. People will look for the information about the products and services before making a decision to avail a service or buy a product. They will compare different services, read reviews about the service or product and see how that product or service can add value to their life.
Ranking on the top of search engines is the ultimate goal of every business. It takes a lot of work and comprehensive SEO plan to reach there. If you are doing it correctly, Search engine optimization can unleash more leads and sales ultimately increase your revenue. If you are not taking SEO seriously, you are clearing ground for your competitors and losing business.
Today, we are going to tell you about 5 search engine optimization tips that can help you increase your organic rankings.
- Target Right Keywords
Keywords are the backbone of any SEO strategy. Your keywords will decide the fate of the success or failure of your search optimization efforts. A lot of business make a basic mistake of targeting keywords on the basis of monthly search volume ignoring many other factors. This effort leads to a rank for the search terms that are difficult to rank, irrelevant, or keywords that are missing “buyer intent” thus sending a lot of useless traffic to your website.
This is important to note that you must target those keywords which are relevant to your products or services, have a buyer intent and are those which normally people search which looking to buy a product or service that you’re offering. For example, if you are a Digital Marketing Agency located in Lahore, you should not be targeting a keyword like “Digital Marketing Agency”, because this is not only a keyword that is hard to rank but it will send you useless traffic around the world. Instead, you should be targeting “Digital Marketing Agency Lahore” because it is precise and will send relevant traffic to your locality and a higher chance of closing deals with local companies.
Pro Tip: Try to target long-tail and local keywords. Mostly, people want to do business with local companies so there is a great chance that you will get a good traffic which is local and relevant to your niche.
- Get perfectly optimized pages
Google and other major search engines stress on having error-free perfectly Optimized webpages when it comes to getting traffic from organic search. On page, optimization can help you improve your page ranking from 3rd page to 1st page in SERP’s. Every single day, search engine roll out new algorithms that determine the quality of a web page by examining code, structure, user experience, and average time spent on a website and bounce rate. Gone are the days where you could have broken links, images, and empty Meta tags and you still can rank in search engines. Now, you have to keep all the above-mentioned factors in mind before you submit a website to search engine.
In the past, we have seen many websites that ignore their on-page optimization. Nowadays, it is not going to help. Search engine prefers high speed, highly optimized & mobile friendly pages that can offer a great user experience to a visitor. The other important factor of a well-optimized page is user-centric content. If a user is able to get the information that he is looking for on your page, your web page is going to rank high in search engines. There are many guides available online where you can get a great idea about how to optimize your website page.
Pro tip: Website Auditor from link-assistant.com can provide you a lot of information about your page and how can you optimize it.
- Boost your SEO with Business Blogging
The search engine wants people to get information and they love those websites that are updated on a consistent basis. Search engine thinks that a website that is being updated regularly is providing more value to the user. That’s why your website should have a blog. It helps you add valuable content constantly to your website.
Every blog post that you publish on your blog provides you an opportunity to talk directly with your audience. It helps you interact with them. It is an opportunity for you to discuss the problems that your readers may have or related to your product or services. So, when you are writing a new blog post, you should keep it in mind that it should not be a promotional rather it should be discussing and solving a relevant problem. This way you can build an authority and your users would love to discuss it via comments which they otherwise do not do.
- Earn High-Quality Links
Links are still valuable in SEO even today and play a very important part of SEO. While wrong backlinks profile can damage your SEO effort, right links can help you rank higher.
Using the black hat spammy SEO techniques is not going to help rather it will get you panelized by search engines. Search engines consistently update and refresh their algorithms to clean up their search results.
There are many techniques that can give you high-quality backlink – guest blogging and infographic are among them. While creating backlinks do not just focus to increase the number of backlinks because it does not matter rather try to get quality backlink from niche relevant websites. If someone claims that he can rank your website within a day… don’t believe him. They will get your panelized from search engines.
- Analyze and Tweak
You should be regularly checking your rankings and traffic in order to see if your SEO efforts are working or not. You need to check your rankings and analytics dashboard on almost daily basis. It will help you know the what pages and keywords are performing better and what needs to be fixed moving forward. This should be your regular approach.
This way you can unleash new opportunities to target new keywords, create new content and generate more traffic and leads to your website. Even if you reach the top positions, you should not stop getting backlinks or updating blog. Many people will stop this once they reach the top rankings. But stopping your SEO effort will help your competitors take over your positions in no time.